Andrew
Merrell

Joined an early-stage entertainment startup. Grew from handling the day-to-day tactics for digital initiatives to owning digital strategy, email marketing, website launches, and on-site event operations for clients like the Nashville Predators, Churchill Downs, and NASCAR.

Tasked with coordinating multi-phase Nike.com campaigns across global partners and internal teams. Ended up leading a client-facing production team and creating content delivery best practices adopted by Nike's in-house team. Discovered there was more opportunity to make an impact by shaping the technology and tools powering these platforms.

Built a new web application for a midsize EdTech company using React and TypeScript. Quickly expanded into full-stack work, implementing features across the product. Brought best practices and process improvements picked up from years of managing digital delivery.

Started work on core platform engineering team before transitioning to greenfield development of a new integrations platform, which became central to the company's growth strategy. Onboarded the first partnerships for the platform and leveraged performance metrics to drive improvements as the project evolved.

Asked to take on role leading a cross-functional team of engineers and designers. Focused on improving the systems around the team: redesigning sprint processes for better delivery flow and building an internal knowledge base to reduce knowledge silos and speed up onboarding.